London, UK / Stockholm, Sweden – June 23 2025

The Association of Serviced Apartment Providers (ASAP) is proud to announce a collaborative dialogue with Företagsbostadsbolagens Riksorganisation (FBB), the national organisation representing Sweden’s corporate housing sector. Together, they are calling on Swedish policymakers to address growing regulatory pressures that are undermining the availability of short-term and temporary housing for business travellers and relocating professionals. Sweden’s tightly regulated rental market – with its rent controls, strict subletting laws, and limited housing stock – is making it increasingly difficult for companies to house employees on temporary assignments. As the global workforce becomes more mobile, the corporate housing sector is playing a vital role in enabling economic growth; yet providers in Sweden face mounting barriers to operating legally and flexibly.

“At a time when the demand for mobility is increasing across Europe, the sector needs clarity, flexibility, and support – not further constraint,” says James Foice, ASAP CEO.

“Although we do not currently represent any serviced apartment operators based in Sweden, we do have ASAP Members in other parts of northern Europe, including Norway, Denmark and the Czech Republic. And we are all too aware of issues affecting temporary corporate housing right across the continent, as many governments try to tackle pressure on their local permanent housing stock.”

“Corporate housing is not just about convenience – it’s an economic enabler,” says Niclas Blåklinth, FBB Chairman & Spokesperson. “Without access to flexible, compliant accommodation, Sweden risks becoming less attractive to global talent and business investment.”

Foice concludes: ““With this collaboration, we stand in solidarity with FBB and the wider serviced accommodation community in Sweden and elsewhere in Europe, as they push for common-sense reforms that support responsible providers and the businesses they serve.”

ASAP and FBB share a commitment to standards, transparency, and responsible operations, and their collaboration reflects a broader effort to ensure the serviced accommodation sector is recognised and supported across international markets. The two organisations will continue to explore alignment on issues including policy engagement, professional standards, and international advocacy.

 

About ASAP

The Association of Serviced Apartment Providers is the global voice for the serviced accommodation sector, championing quality, trust and innovation on behalf of operators, agents and stakeholders worldwide.

 

About FBB

Företagsbostadsbolagens Riksorganisation represents Sweden’s corporate housing companies, promoting professionalism, compliance and the responsible development of the temporary accommodation market.

 

For further information, please contact:

Becky Hoyle
ASAP Communications Director
Association of Serviced Apartment Providers (ASAP)
becky@theasap.org.uk

07884042287 / theasap.org.uk

Niclas Blåklinth

FBB Chairman

Företagsbostadsbolagen (FBB

niclas.blaklinth@foretagsbostadsbolagen.se

+46 722 46 43 44

www.foretagsbostadsbolagen.se

Further Media information:

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ASAP: Association of Serviced Apartment Providers  unites the serviced accommodation sector around the world, promoting and driving professional standards.

It connects ASAP Operator, Agent and Supplier Members, hosts conferences, runs industry leading networking and business events, and represents Members’ best interests with policymakers globally.

Our recent Independent Review of the Role and Value of Serviced Apartments in the UK has been downloaded hundreds of times worldwide, and will be followed by a similar investigation of the sector in Europe.

Our Directory of Operator Members is the world’s first directory for the Serviced Apartment sector showcasing ASAP Member Serviced Apartment Operator companies.

Over more than twenty years, professionally-managed serviced accommodation has become the top choice for business travel buyers, relocation companies, and modern international travellers alike. Offering self-contained, flexible living spaces with private kitchens, laundry facilities, and separate areas for relaxation, it provides the comfort and convenience of home – far beyond what traditional hotel rooms can offer.